# smart label
# tracking device
Pod Group, SODAQ, and Lufthansa Industry Solutions launch the first commercial Smart Label Tracking Device at CES
Innovative 2mm thin form factor and printed battery enables new logistics use cases
CES, Las Vegas USA, January 3rd 2023 – Pod Group, a Giesecke+Devrient (G+D) company and the world’s first Enterprise Network Operator (ENO), in partnership with SODAQ and Lufthansa Industry Solutions (LHIND), has today announced the launch of a paper thin tracking device in the form of a Smart Label, which will revolutionize the logistics industry by allowing tracking of small and lightweight items, which has not previously been possible using traditional tracking devices.
The Smart Label uses the low-power cellular 5G connectivity standard (LTE CAT-M) to send data regarding device location and temperature back to a centralized dashboard, enabling logistics companies to track valuable goods which could be as small and light as an envelope containing important documents or as large as a full-sized oil painting. The powerful middleware platform provided by LHIND enables the use of geofences with notifications that can be set to alert the user when the package enters or leaves key points along the supply chain.
The printed battery keeps the label as light as possible, while the use of low-power connectivity ensures that battery life is optimized and can last up to 6 months. The label could be used multiple times, depending on the frequency of the transmission. The alkaline battery is also more environmentally friendly than traditional lithium batteries, and the materials used are recyclable.
“The Smart Label is the result of the combined expertise of the various partners involved in its production to deliver a unique industry leading solution, from SODAQ’s innovative hardware with its unique form factor and recyclable materials, to LHIND’s powerful centralized dashboard and Pod Group’s secure, reliable global connectivity,” commented Sam Colley from Pod Group. “We are proud to showcase such cutting-edge technology as a team at CES, and we invite attendees to visit our booth to experience the full benefits of the Smart Label.”
Vice President of Business Development at LHIND, Ingo Pietruska commented; “Smart Mobile Devices will play an increasing role in the digital transformation across all industries. Because of its form factor and its unique technology, the Smart Label enables a series of new Use Cases. LHIND is proud to be part of the adventure of creating the first Smart Label with LTE-M connectivity for a fast growing number of countries.”
Ollie Smeenk from SODAQ commented; “With the Smart Label, companies with complex supply chains can track their goods efficiently, reducing spoilage and theft. The state of the art low-power cellular communication technology can now reliably send near real time positions, temperature and shock alerts from this recyclable ultra-thin device. As SODAQ we are excited to be the first in the world to make this a commercially viable solution, together with our partners Pod Group and Lufthansa Industry Solutions.”
The Smart Label will be showcased at CES in Las Vegas (5th–8th January 2023) on the Pod Group booth 11055 in LVCC (North Hall) in the IoT Pavilion.
About Pod Group
Pod Group is a specialist in IoT SIM cards and advanced connectivity solutions for enterprise IoT applications, bringing over 20 years’ experience and innovation to the telecommunications market. An Enterprise Network Operator (ENO), Pod goes beyond traditional connectivity service providers to offer unique, customized solutions designed to give enterprises of all sizes ownership and control of their IoT connectivity, from the SIM card right up to a complete private network. With offices worldwide and access to 600+ networks in 185 countries, Pod’s global team supports enterprises across a broad range of sectors as they take ownership of their IoT connectivity. For more information on Pod’s IoT connectivity solutions, please visit: https://www.podgroup.com
About Lufthansa Industry Solutions
Lufthansa Industry Solutions is a service provider for IT consulting and system integration. This Lufthansa subsidiary helps its clients with the digital transformation of their companies. Its customer base includes companies both within and outside the Lufthansa Group, as well as more than 300 companies in various lines of business. The company is based in Norderstedt and employs more than 2,300 members of staff at several branch offices in Germany, Albania, Switzerland and the USA.
For more information, visit www.lufthansa-industry-solutions.com/de-en/.
SODAQ is a leading innovator in low-power tracking and sensing solutions. Based in the Netherlands, SODAQ provides durable IoT hardware and data for large-scale, enterprise-sized deployments. With a decade of experience in low-power, renewable energy, and energy harvesting, the team delivers high-impact innovations for full supply chain visibility and transparency. For more information, please visit https://sodaq.com/.
Giesecke+Devrient (G+D) is a global security technology group headquartered in Munich. As a partner to organizations with highest demands, G+D engineers trust and secure essential values with its solutions. The company’s innovative technology protects physical and digital payments, the connectivity of people and machines, the identity of people and objects, as well as digital infrastructures and confidential data.
G+D was founded in 1852. In the fiscal year 2020, the company generated a turnover of 2.31 billion euros with around 11,500 employees. G+D is represented by 74 subsidiaries and joint ventures in 32 countries. Further information: http://www.gi-de.com
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